The 15 Most Engaging Words
Create a relationship with your audience and directly speak with them, you’re speaking to the customer and about the customer. Anytime you’re using ‘we’ or ‘I’ think about whether it can be substituted for ‘you’. You is still number one after all these years, and with good reason. YOU is the most powerful word in advertising for a reason – it’s personal. Most Powerful Words.
Everyone loves a freebie so this captures anyone’s attention.
Let your audience believe they can get something that nobody has. This is usually seen in the just as effective phrase ‘new and improved’ as everybody is desperate to have the best.
Play on their emotions. Don’t just give your audience something they’ll like – give them a product they’ll love.
People want things to happen now not later, so make sure they know that you can deliver immediately.
Your audience wants to see the best results, therefore it’s important they know they will see this from the off.
Everyone needs a little reassurance and if something is proven, you’re going to give it a go aren’t you. What’s the worst that could happen?
Give your audience a reason to take action.
This is persuasive as well as engaging. Similar to now, people want things instantly. Why do you think Netflix set up a streaming service instead of simply sending films in the post? People. Want. Instant.
Who isn’t curious these days? Everybody wants to discover something new and exciting and this will make you appear like you have something with supreme benefits.
Or any variation of this word. People want simplicity and ease so give them that.
What do you have that’s unique and different to everyone else that you can offer? Give your audience something that nobody else can.
Give your audience the opportunity to reach their own all important goal.
Keep what you do speedy and you’ll never lose the interest of your audience.
This is a quick attention grabber and stops people in their tracks.
For example, words that encourage community would be:
- Become a member
- Come along