With limited time to spend on social media, it’s wise to optimise the times at which you post your content. This can be done within Facebook and Twitter, with the built-in post scheduling function, or to save even more time, you can utilise a social media management dashboard such as Hootsuite or Buffer to schedule your posts across multiple channels at once.
Scheduling your posts to go out at planned intervals can have a massive positive effect on your post reach and engagement, provided that you are posting when you’re audience are online. It’s important to understand that the optimal time to post will be different for each audience and each social platform. It may be wise to do some test’s to see what time of day your posts get the most reach and interaction.
Until you have some time to experiment and find out the best time for your business to post, check out the infographic below from HubSpot which helps give an idea of the best times to post. Feel free to share your thoughts and opinions in the comments section below the infographic.
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