PPC stands for Pay-Per-Click. It is what it sounds like; you pay when someone clicks on your website. This may not sound like a positive, but if a click costs say £2 and leads to a £500 sale from the same customer, that’s £498 profit. Now that sounds great to me!
It is a fast way to get to the top of Google and because it’s seen only by people searching relevant keywords to your business. Only people who are genuinely interested will click to get onto your website.
To demonstrate why you should be using PPC for your small business, here is an infographic from Digital Marketing Philippines.
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